
"The firm Daily and Sunday Express base readership has been swollen by a new set of younger readers attracted by a high profile TV branding campaign"
The Daily Express was launched in 1900 and proudly carries the banner 'the world's greatest newspaper' and to its owners, its staff and its 1.9million* readers every day it can never be beaten.
Underpinned by a century of solid journalism including a pivotal role in two world wars, the Daily Express represents all that is best in the British press. It covers world and domestic events in depth and with style, it leads opinions and tells the truth intelligently, fearlessly and with attitude. It engages the modern reader with a unique mix of news, features, sport, health, money matters, columnists and entertainment. An important branding campaign has recently reaffirmed its position spearheading the values of middle Britain.
Magazines are now a vital part of the weekend newspaper package and the Daily Express Saturday magazine has 1.9million readers, most of them affluent shoppers. In the past year the TV content of the magazine has grown strongly. Now it carries a brilliant, seven-day guide to the daily programme schedules as well as in-depth interviews, fashion and beauty features and the latest word from the world of food and drink, property and entertainment.
The red Crusader logo, which first appeared on the masthead of the Daily Express in 1933, is one of the most enduring and distinguished newspaper logos and symbolises our commitment to free speech and the newspaper's crusade for values.
The Sunday Express was launched in 1918 and has the same honourable history as the Daily Express and a current readership of 2.1million. It carries the same mix of news, entertainment and always aims to be one step ahead of the latest trends and fashions. The newspaper's award-winning staff write the liveliest stories that connect strongly with the people of middle Britain. The Sunday Express, with its authoritative columnists and up to the minute news and features, appeals to readers of all ages.
The Sunday Express's S magazine is printed on high-quality glossy paper and has the same enviable readership of 2.1million, again for the most part affluent shoppers. The magazine features celebrity interviews, the latest fashion, beauty and interiors.
S magazine includes complete seven-day television and radio listings and regular columns by celebrity experts Alan Titchmarsh and Antony Worrall Thompson. The formula is ideally suited to the newspaper's well-balanced readership and has proved a great success for the Sunday Express.
Published for the world market and of particular interest to British expatriate communities, The International Express is produced weekly and takes news, features and sport from the Daily and Sunday Express.
*All readership and circulation figures within this brochure sourced from ABC and NRS data.